There can be no disputing the fact that Canada's housing industry is facing a serious crisis. How builders respond to this crisis will be key to their long term success.

Alarmingly, many builder's initial response to the current crisis is to eliminate features from their homes, often the added energy efficiency features that make home ownership more affordable for purchasers.

Certainly, eliminating features from your homes and slashing prices may help to continue putting people into homes in the short term, but those homebuilders who demonstrate their commitment to keeping their customers in their homes long term will be the ones dominating the market over the next few years.

Warren Buffett says it best in his March 2009 letter to Berkshire Hathaway's shareholders "Putting people into homes, though a desirable goal, shouldn't be our country's primary objective. Keeping them in their homes should be the ambition."

Amid the bad news, however, there is a way forward, a path to keeping your customers in their homes long term, one that has been proven time and again, in markets which have suffered more than our own. The benefits of choosing this path far outweigh the inconveniences and obstacles.

Faced with the same decisions our builder's now face, many visionary builders in the U.S. have embraced the ENERGY STAR for New Homes program as an alternative to stripping houses to the minimum code requirements. Those same builders delivered upon their commitment to build quality and value into their homes, and trumpeted their industry leadership through various ENERGY STAR for New Homes Outreach Initiatives.

The market response to ENERGY STAR qualified homes in those markets has been overwhelming and participating ENERGY STAR homebuilders are dominating their markets.

At BEC Construction Consulting Group, we urge our builders to take up the challenge to become true industry leaders, because we know that given the proper tools and motivation, a group of individuals who want to make a difference, will.

No other Service Organization can match our commitment and experience. Our President, John Furr has worked tirelessly to create and deliver the solutions, tools, support, and motiviation our builders need to succeed. With our help, our client's are able to establish themselves as a visionary industry leaders, able not only to survive, but also to thrive, despite the economic downturn.

HOME PERFORMANCE ranks high on the homebuyer’s list. However, where is it on the builder’s? Home performance is a powerful sales tool that will help buyers think of comfort, affordability, and value as they tour your model homes.

The right approach to home performance can help you to build satisfaction and word-of-mouth sales while capitalizing on powerful market trends.

BEC Construction Consulting Group has been selected to deliver new housing initiatives by Canada’s elite green building program authorities; Natural Resources Canada, and the Canada Green Building Council. BEC has the proven expertise and experience to ensure the successful outcome of our client’s projects.

By employing the principles of building science, BEC Construction Consulting Group, can take your projects beyond simple aesthetics, to achieve truly great performance. However, we don’t just help you to build homes which are healthier, more durable comfortable, energy efficient, and affordable, we provide third-party home testing and certification, and assistance with marketing strategies to capitalize on the current green homebuilding trend.

Our custom building packages provide builders with lower construction costs in comparison to a prescriptive approaches. Our advanced workshops and builder mentorship program will help you to build your resident team of energy efficiency and green building champions, while our ENERGY STAR for New Homes outreach initiative will drive consumer demand helping to market your homes at a premium.

As a member of the High Performance Homes Partnership (HP2), BEC collaborates with other visionary leaders to support Canada's homebuilding industry. We are working for to assure your success, we ask that our clients help us to help themselves by supporting the activities of HP2.